Discount Coupons

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Most customers enjoy making great deals on their purchases. You can build customer loyalty and increase sales by offering discount coupons in your store. Coupons are unique codes that customers can enter at checkout and get a discount on their purchase. You can distribute promo codes in any way, for example, print flyers with coupon codes or include them in abandoned cart reminders.

In this article:

How discount coupons work

A discount coupon is basically a code that a customer can enter at checkout and get a discount on their order.

Offer gift cards in your store to boost up sales during the holidays.

The coupon field is displayed on the cart page below the order total:

Discount coupon field at checkout

In store online stores customers can apply one coupon per order.

You can create codes for monetary ($5 off) or percentage (10% off) discounts, free shipping and a combination of the two – a discount (fixed value or percentage) plus free shipping. Each discount coupon should have a unique code of letters and numbers. You can use your own codes or let storegenerate them for you.

When a coupon is applied at checkout, the discount amount is deducted from the order subtotal – a total cost of all items in the cart excluding taxes and shipping.

When a customer uses a free shipping coupon, the shipping rates are reset for all items in the cart.

Creating discount coupons


You can create discount codes for:

  • a fixed value discount (e.g. $5 off),
  • a percentage discount (e.g. 10% off),
  • a free shipping discount,
  • a fixed value / percentage discount + free shipping.

To create a new discount coupon:

  1. Go to your store Control Panel → Marketing → Discount Coupons.
  2. Click Add New Coupon.
  3. Enter a Name for your coupon:

Enter coupon name

  1. Enter an alphanumeric Code for your coupon or use the code generated by store:

Enter coupon name

  1. Select the Discount type – discount, free shipping or discount + free shipping:

Set discount typeg

  1. Enter the discount Value and choose between a percentage or a monetary value:

Set coupon start day

  1. Choose the day from which the coupon should be active:

Set coupon end day

  1. Choose the day when the coupon should expire:

Set coupon limits

The coupons are activated at 00:00:00 and deactivated at 23:59:59 by Coordinated Universal Time (UTC).
For example, if you select a coupon start day of January 1, the code will activate at 00:00:00 UTC on January 1. If you select a coupon end day of January 2, the code will expire at 23:59:59 UTC on January 2.
In case you want to create a coupon that is active for one day only, select the same start and end days.
  1. If the code should apply to specific orders, products or customers, click No limits and define the coupon limits:

Set coupon limits

  1. Click Save.
Instead of adding codes one by one, import a list of coupons in CSV with the Discount Coupon Importer app for store or duplicate an existing coupon as many times as you need with the Coupon Generator app.

Adding coupon restrictions

You can set coupon codes to be applicable to specific orders, products and customers and limit the number of times a coupon can be used.

To add usage restrictions to a coupon:

  1. Go to store Control Panel → Marketing → Discount Coupons.
  2. Open the coupon to edit it and click No limits:

Set coupon limits

  1. Here you can configure which orders, customers and products the coupon should apply to:

Coupon limits window

  1. When you have defined all coupon limits, click Apply.

Orders over specific amount

If you want customers to spend a minimum amount to qualify for the discount, select Subtotal over in the Orders section and enter a minimum subtotal amount:

Coupon restriction on orders

Specific customers

If you want to define what customers can use your coupon, you can set it up in the Customers section by selecting one of these:

  • All customers
    Anyone can apply the code.
  • Repeat customers
    Those who placed at least one order with Paid status and are signed in your store qualify for the discount.
    You can send such coupons in Order Confirmation emails as a bounce back offer that encourages people to return to your store for another purchase, or reward your regular customers with a special discount.
  • New customers
    Those who haven’t yet ordered in your store can use the code.
    You can promote these coupons right in your storefront or send them in Abandoned Cart Recovery emails to drive sales and increase the conversion rates.

Number of uses

To restrict the discount usage, select one of these:

  • Unlimited
    Customers can apply the code numerous times.
  • Once per customer
    Each customer can apply the coupon only once with the same email at checkout. The same person will be able to use the code several times, if they provide different email addresses for each order at checkout.
  • Single use
    The coupon will expire as soon as a customer places an order with this code. You can use these coupons for making personalized special offers to your customers.

Specific products

In case you want to clear out some excess inventory or boost sales of seasonal items, you can create coupons that should apply to specific products or categories. Click Limit by product or Limit by category to select items that qualify for the discount:

Coupon restriction on products

Offering discounts on specific products may also encourage shoppers to add other items to their shopping carts, as even small savings can result in big spending.

Need a custom coupon restriction? Contact our Customization experts for help.

Modifying existing coupons

You may need to change details in an existing coupon. To modify a coupon:

  1. Go to your store's Control Panel → Marketing → Discount Coupons;
  2. Place a checkmark next to a coupon that you want to update;
  3. Click Modify above the list of coupons:


  1. Change the coupon as you need:


  1. Click Save.

Managing discount coupons

You can manage coupon codes in your store Control Panel → Marketing → Discount Coupons. Here you can filter coupons by:

  • name
  • code
  • discount type
  • time of life
  • availability
  • number of uses.
Click on the number in the Uses column, you’ll see a list of orders that were placed with this code.

Filters help you quickly check what codes are used oftener than others, which coupons are active at the moment and which ones have already expired and more.

In case you want to stop the coupon usage for the moment and keep it for another promotion, you can pause the code and reactivate it later:

Set coupon

Learn how you can promote your discounts and special offers.