Customer accounts

When your customers make their first purchases, your online store automatically creates customer accounts for their email address. Your customers can log into their accounts at any time through their personal Sign-In link sent to their inbox. Customers no longer have to remember yet another username and password.

Customer accounts allow your customers to checkout faster, see order history with current payment and fulfillment statuses, see the list of their favorite products, specify the VAT ID, get access to their special member discounts, and view invoices.


Enabling/Disabling Sign-in option

You can enable/disable the “My Account” link from the storefront. If enabled, customers can find the sign in option in the store footer under your catalog, so they can register or log in to their account:


To enable/disable the My Account link in your storefront:

  1. From your store admin, go to Design.
  2. Scroll down to Storefront navigation & colors.
  3. Switch the toggle next to "Sign in" link to select Shown or Hidden.
If you've added your online store to a Wordpress site, you should change store design settings in your Wordpress admin.
For Wordpress users: if you’ve added an online store to your site through the plugin, you can automatically sign in your customers to the store once they sign in to their accounts in your Wordpress site. Learn more about the single sign-on option.

Signing in to Customer Accounts

If your customer wants to create an account with your store, there is typically a list of links at the bottom of every page on your storefront, including a My Account link where your customers can register or log in to their account.

To log into a Customer account (as a customer):

  1. On the storefront, click My Account.
  2. Enter the email address for your account, then click Get Sign-In Link.


  1. Open your email inbox, then click a personal sign-in link in the email. This link can be used only once and is only valid for 14 days. Once clicked, you will be taken back to the store website.

When your customers access their My Account page, they see a dashboard of their account, with an overview of recently placed orders and their account data. From here your customers can view their shopping cart and wish list, specify the VAT ID, get access to their special member discounts, and view or download invoices from the More Actions menu:


Your customers stay signed into their accounts until they click the Sign Out link or start using another browser or device to shop in your store.

Changing My Account icon location

If you’ve added your store to your own existing site, you may want to add My Account link or Sign Up/In button in your website header or navigation.

To create a custom My Account link:

  1. Form a URL for your store's Sign In page. It should point to:
    Replace PATH-TO-STORE with the real domain of your website page where you've added your online store. Here is an example of the resulting URL:
  2. Add a custom link to the desired place on your website. If you are not sure how to do add a custom link onto your website, follow your sitebuilder's instructions on how and where you can add it.

Viewing favorite products (Wishlists)

Your customers can add items from your online store to their favorites, making it easy for them to keep track of all the products they desire. Customers can view their wish list from their account at any time by clicking on View favorites. All of the products marked as a favorite will be shown on the page.

Learn more about Favorites

Was this article helpful?

Awesome! Thanks for your feedback!

Thanks for your feedback!

Sorry about that! What went wrong?
6 out of 19 found this helpful
We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.
Accept cookies Decline