Customer notifications

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Customer notifications are email messages that customers automatically receive from your store after they have successfully placed an order, you have changed their order status, the digital files they bought are ready to be downloaded, etc.

You can manage customer email notifications in your store admin, go to Settings → Mail. Here you can choose which customer notifications you want to send and which ones you want to disable, set the store name and email address that customers will see when they receive emails from your store, upload a logo, etc. You can also edit email notification templates, add info about new products in your store, alert customers about ongoing sales, and encourage customers to place new orders by sharing discount coupons.

Enabling/disabling customer notifications

By default, all customer email notifications are enabled in the store. You can see and manage these notification options in your store admin, go to Settings → Mail, in the “Customer notifications” section.

You can choose what emails you want to send to customers and disable those you don’t need. For example, if you change order statuses in the control panel to keep track of order processing for yourself and don’t want the customers to see these updates, you can disable “Order status changed” notifications and keep only “Order shipped.”

To enable or disable customer notifications:

  1. From your store admin, go to Settings → Mail.
  2. Find the “Customer notifications” section.
  3. Click on the toggle on the right to disable notifications that you don’t want to send.

You can re-enable customer notifications at any time.

Changing the "From" email address and store name

You can specify what email address customers will see as “from” address when they receive notifications from your store.

To change the “from” email address and store name for your customer notifications:

  1. From your store admin, go to Settings → Mail.
  2. Scroll down to the “Mail settings” section.
  3. Click Change.
  4. In the “From Name” field, put the store name that you want customers to see when they receive your emails.
  5. In the “Store email” field, specify which email address you want customers to see as the “from” address.
  6. Save changes.

The specified email address will show as the “from” address for new email notifications sent from your store.

Editing customer email templates

Default customer email notification templates were designed to be universal and to work well for different businesses. If your business doesn’t have any specific needs, the default templates should work just fine for you.

Still there is an option to edit each email template. You can brand the email templates so that they contain your business colors; you can also offer discount coupons or add custom messages informing customers about new products in your store.

Learn how to edit email notifications.

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