Setting up discounts and running promotions

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Discounts, coupons, promo campaigns, sale prices— sooner or later every merchant has to deal with them in order to attract more customers to the store, boost sales or dispose of some slow-moving items.

This article is a quick overview of special offers and promotions that you can use in your online store.

Sale prices

With the help of the Sale price (or "Compare to" price) feature you can show that the current product price is discounted, compared to the earlier price.

Once you add a "Compare to" price for an item, Online store will automatically calculate the discount amount and show the discount label next to the product price.

This feature is especially useful if you want to offer discounted prices just for several individual items.

Further reading: Sale price


Online store allows to set percent (X% off) or absolute value ($X off) discounts that depend on order subtotal, the group to which a customer belongs or a combination of the two (a subtotal amount and a customer group).

Discounts based on order subtotal can stimulate customers to spend more. Discounts based on customer groups can be used as a reward program for your loyal customers.

To add a discount go to your Control Panel → Promotions → Discounts page. Once the discount is set up, it will be automatically calculated in the Shopping Cart during the checkout.

Before adding discounts for customer groups, you need to set up the groups in your Control Panel→ My Sales → Customer Groups page and add customer profiles to them in your Control Panel → My Sales → Customers page.

Further reading: Store memberships: Customer Groups

Bulk discount pricing

If you want to stimulate customers to buy more items in one order or dispose of some slow moving inventory, you can introduce discounts based on the quantity of items purchased.

Once this discount is set up, Online store will show automatic notices for customers, suggesting to add more items to cart to get a discount.

Further reading: Bulk Discount Pricing

Discount coupons

A discount coupon code is a secret code which a customer can use to get a discount when making a purchase.

Discount coupons are very flexible in Online store. They can be used for free shipping offers, percent and absolute discounts. You can limit them to certain products, categories, and number of uses.

Further reading: Discount Coupons

"Buy One Get One" promotions

One of the great marketing tactics for getting rid of leftover stock items is BOGO(F) — Buy One, Get One (Free).

The BOGO app for Online store introduces the new sales option for you to up-sell the leftover stock with a discount or for free if they are bought together with items selling well.

Contain your Online store provider for more details. 

Ways to inform customers about special offers

The effectiveness of your promotions depends heavily on the customer awareness: the more people know about the special offers running in your store, the more sales you can expect.

You can promote your hot deals inside your online store, on your website, in your blog, your social page or send out promo newsletters. Use as many channels as you can to spread the word among your potential customers and your promo campaigns will not go unnoticed.

Further reading: How to inform your customers on ongoing promotions