Instant Site is professionally designed according to the latest ecommerce trends. You can use its responsive template to start selling your products just out of the box. Still Instant Site look is very flexible and you can easily change it to reflect your brand image.
If you are a non-tech savvy person, you can choose from the preset appearance options, or use a ready-made theme from a third-party vendor. Proficient users with coding skills can dive into CSS modifications to create a unique look of the store.
To customize the Instant Site design, go to your store Control Panel → Website and click Customize Storefront. This will take you to the Design page, where you can adjust the look of your store.
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With the help of preset Design options, you can change the product image size and aspect ratio, the layout of product cards and pages, gallery images, sidebar elements and more.
To best showcase your products, you can choose from three preset sizes for your product images – large pictures that are ideal for showing the items in every detail, medium-sized pictures that are a well-balanced option suitable for most products, and small images that allow you to fit more products per page.
If your product images are horizontally or vertically aligned, you can adjust the image aspect ratio to get a better general look of the product pictures.
In addition to the main product image, you can use the gallery of images to demonstrate your item from the best angle. For gallery images you can upload zoomed pictures showing the most essential details of the item, side and back views, pictures of matching products or additional accessoires.
You can also customize the look and feel of catalog and product pages by changing their layouts, the order and the alignment of elements on the page and much more.
Altogether, the preset appearance options give you much freedom in building a unique professionally-looking webpage that showcases your products in a remarkable way.
You can integrate a ready design theme from a third-party vendor or install an app from App Market that will help you customize your storefront, change colors, fonts, buttons, add extra elements to the page and much more.
For instance, with the Tabber app, you can add tabs to the product descriptions that will help you visually organize the description text into logical parts. The Imajize app will let you upload the 360° views of your products displaying your goods from every angle. The Decorator app will help you restyle your store without any CSS knowledge.
Go to your store Control Panel → Design → View Apps to see the list of pre-made themes, affordable design tools and add-ons for enhancing the look and feel of your Instant Site.
If your storefront requires in-depth, advanced customization and you are acquainted with CSS, you can opt into building your own CSS theme from scratch or by using ready CSS tweaks from Help Center, e.g. Changing buttons in your store.
To start building your CSS theme, go to your store Control Panel → Design and click Create Theme.