Organizing products into categories

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A category is a group of products that you wish to show on the same page in your store. Here are a few examples of categories you may want to create:

  • Clothes, Accessories, Shoes
  • Sale items
  • Seasonal products
  • Digital products
If you have just a few products, you can just show all of them on the front page without using categories. Read more about adding your products to the store front page.

When viewing your store, customers will click on categories and browse the products that you have assigned to those categories.

You can create a complex category structure with several levels. Categories of the first level are referred to as root categories. These are the categories your customers see in main store navigation:

Categories of the first level

We recommend creating just several root categories not to overwhelm your customers with too many categories on the storefront.

You can also create categories of the second, third, etc. level within your root category. These are referred to as subcategories or child categories:

subcategories or child categories

You can create subcategories or child categories to guide the customer to the product they are looking for.

Keep in mind to make the structure simple and clear without too many levels of navigation. Otherwise it gets challenging for a customer to find a product they are interested in.

To help your customers navigate your store, you can add dropdowns and pictures to the categories menu. Check out the Multi-level Illustrated Menu app.

Your customers can browse your store using the so-called “breadcrumbs” – they help your visitors see what category they are browsing:


Read more about breadcrumbs in product pages.

In some platforms, like Facebook, you can see “Collections”. The collections there are very much the same as categories.