Your store has metadata based on the product name and description. These are called meta tags and they help search engines like Google index your store better and show the information from metadata in snippets.
With SEO fields you can create separate titles and descriptions for your products that will form the metadata that will be seen to the search engines.
To add the meta tags:
- Go to your store Control Panel → Catalog → Products.
- Open the product you want to add the tags to.
- Go to the SEO tab:
- Add a page title and a meta description that you want to appear in Google snippets.